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video production & digital marketing

Welcome to Pathway Productions. We are a full-service video production, digital marketing and advertising agency, helping businesses tell their unique stories through our video production and reach the right audience through data driven digital marketing.

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Video Production Services

Digital Marketing Services

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Years

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Clients

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Videos

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Leads

(Relevant leads & Quality conversion)

FAQ

Video Production
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How important is script and storyboard development for the video? Script and storyboard are essential for video production. They provide a clear vision and structure for the video, ensuring the message is communicated effectively. A well-developed script and storyboard leads to a smoother production process and higher quality final product.
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What is the budget and timeline for the corporate videos project?The budget for a corporate video project can range anywhere from a few thousand dollars to tens of thousands of dollars, depending on the scope, quality, and complexity of the project. The timeline for a corporate video project can vary as well, but a rough estimate would be anywhere from several weeks 7- 8 weeks, again depending on the factors mentioned above.
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What industries has Pathway Productions advertising agency has worked with in the past?Pathway Productions has a versatile portfolio when it comes to working clients across industries. We have worked with variety of industries and businesses of all sizes, such as consumer goods, technology, healthcare, retail, hospitality, education, logistics, government projects, manufacturing, fin tech.
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Can whiteboard animation be used for product demonstrations and explainer videos?Yes, whiteboard animation is often used for product demonstrations and explainer videos. This style of animation is well-suited for these types of projects as it provides a visually engaging way to explain complex concepts and ideas in a simple and easy-to-understand manner. By using hand-drawn illustrations and graphics, whiteboard animation effectively communicates information to the viewer in a memorable and entertaining way.
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How can an explainer video help my business?An explainer video can help your business in several ways. Firstly, it can effectively communicate your product or service offerings, helping to educate and inform potential customers. Secondly, it can help to build trust and credibility with your audience by providing a clear and concise overview of your business. Lastly, an explainer video can help to drive website traffic and increase conversions by providing a visual and engaging representation of your brand.
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What services does creative agencies offer?A creative agency typically offers a range of services aimed at helping clients build and promote their brand. Some of the services offered by a creative agency may include:
  • Branding and Identity Development
  • Graphic Design and Visual Communications
  • Advertising and Marketing Campaigns
  • Web Design and Development
  • Video and Animation Production
  • Content Creation and Copywriting
  • Marketing Strategy and Consultancy
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How does ad film makers approach the scripting and storyboarding process?An ad filmmaker typically approaches the scripting and storyboarding process by first understanding the client's goals and target audience. They then conduct market research to determine the most effective approach for the ad. Once the concept and messaging have been established, the ad filmmaker will write a script and create a storyboard that outlines the visual and auditory elements of the ad. This helps to ensure that the final product is aligned with the client's objectives and that the ad is engaging, effective, and memorable for the target audience.
Digital Marketing
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How can I reach my target audience through digital marketing service?To reach your target audience through digital marketing, identify their demographics, behaviours, and interests. Utilize a combination of channels such as content marketing, SEO, PPC advertising, social media marketing, email marketing, and influencer marketing to create a well-rounded strategy. Personalize your approach and engage with your target audience through valuable and relevant content to build relationships and drive meaningful results.
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How can a business effectively use paid advertising on social media?
  • Know your audience: Target ads to the right people by understanding their demographics, behaviors, and interests.
  • Define your goals: Set clear, measurable goals for what you want to achieve with social media advertising.
  • Choose the right platform: Choose the social media platform that fits your goals and target audience best.
  • Create compelling ads: Make your ads eye-catching and memorable with a clear call-to-action.
  • Optimize your campaigns: Monitor and analyze ad performance to optimize campaigns for better results.
  • Test and refine: Regularly experiment with new strategies to improve ad performance and reach goals.
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What is the importance of having high-quality content on my website for SEO?High-quality content is crucial for SEO because it not only engages visitors and helps to establish your website as an authority in your industry, but it also gives search engines relevant information to index and ranks your pages. Well-written and informative content can improve your website's relevance, attract backlinks from other websites, and increase the time visitors spend on your site, all of which are positive signals to search engines and can positively impact your search engine rankings
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What is a landing page and why is it important for PPC?A landing page is a standalone web page that serves as the entry point for a specific campaign or ad after a user clicks on a PPC ad. It is important for PPC as it should be optimized to drive conversions and provide a relevant and personalized user experience.

Our Clients

hapag-lioyd
standard_chartered
dorma
vedanta
L&T
accsource
cipet
master_craft
ntc
ntrust
akara
Arun_Excello
gcu
nutri_foods
go-stocks

Testimonials

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