Pathway_Blog Poster 2

Will AI(s) Replace People Working in the Creative Space?

Coca-Cola is one of the most celebrated brands on earth, it’s known for developing some of the most creative and exceptional ads. Can artificial intelligence replace creative jobs? Mariano Bosaz, Coca Cola’s global digital director, wants to explore this alternative. Bosaz intends to start experimenting with automated ad narratives. This entails using bots for editing …

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