The Perfect Pitch: 5 Key Elements That Make a Great Corporate Video
Over the years, brands have used several methods to create brand awareness and market their unique selling propositions to stakeholders and investors in the funding rounds.
While PPTs and Excel sheets can essentially capture the data and help investors make a informed decisions, a visual aid that is more than just a text format can be pivotal for data retention and brand recall.
A Corporate Video Presentation is one such effective asset that can be used by brands can use during funding rounds to engage with the investors and convey their message across to the parties.
However, Corporate Video Presentations are beyond mere images and crunched up numbers.
Here are 5 elements that must go into a corporate video presentation to make it a great pitch for investors.
Revolve around its intent:
One cannot roll out videos just for the sake of having video content. Careful consideration needs to go into the video’s purpose. The nature of the video decides the flow and the eventual CTA. Videos for penetrating new markets and demonstrating a product are entirely different in their purpose and need different approaches to work.
Appeal to the audience emotionally:
A video is only as great as its connection with the target audience, even when its corporate content. Even the most boring presentation can be made to appeal on an emotional level using suitable elements and visuals. This engages the audience, and motivates them to action, in a way that plain data simply cannot.
Add B-Roll footage:
Break the monotony with some additional or B-Roll footage. These extra clips work well in Training and marketing corporate videos. They can snap the audience back into paying attention to the video.
An example of this is a Product Training video with a person or voice-over explaining how to use it. Add a clip of how the product works in real life, and that piques the audience’s interest and cements their trust in the product.
Combine Audio-Visual Content:
An engaging Corporate video will have a combination of text, images, graphics, and sound. Both the visuals and the sound play an important role in retaining attention and getting them to stay on the subject. In the right proportion, these videos can compel the audience to learn more and even spur them into lead conversion.
Right now, Whiteboard animation videos are gaining traction as they combine simple, but familiar visual mediums with soundtracks that give the video a relaxed, informal tone. This method makes the presentations fun and conveys the message in the desired time frame.
Build a Corporate Video Presentation that Sells Itself With Pathway
A successful corporate video presentation must sell itself. A combination of video production and industry knowledge is important to craft the essence of the Brand and its USP.
Pathway Productions can ensure that the corporate video presentation fits your brand image and its goals, with deep understanding of your brand as well as the target audience to craft the perfect pitch for you.
