National Stock Exchange of India (NSE), is a pioneer and one of the first institutions in India to commence e-commerce thro’ its paperless and electronic trading in India way back in 1994, when e-commerce was novice and this exchange today contributes to more than 90% of turnover in stock markets in India. From a turnover …
Government led Corporate Entity leads E-commerce in India in 1990’s Read More »
Defining Creativity Expressing the meaning in terms of etymology or root word may not be the best way to explain creativity. Let’s take a different route to understand creativity. We see hundreds of human creations and find some things really creative. Think of any one such instance when we feel it’s creative, there are some …
Digital Marketing offers an incredible scope to connect with the customers by the organisations across the industry, but only a handful of institutions have appreciated digital marketing opportunities and invested time, money and effort. Worldwide, we saw many countries allocating media spend budgets increasingly to digital works in excess of 40% as per survey by …
The content plays an important role in digital marketing. Better the content farther and quicker the reach. Therefore, the content creation and marketing has become pivotal to the digital marketing strategies. While planning for digital marketing, content creation should be never be an afterthought. Businesses should allocate required resources and budget for content creation. According …
Role and Importance of Content in Digital Marketing Read More »
In the world of marketing, sales roles have been replaced by marketing positions and marketing requirements are being taken care by sales people. There is a very thin red line between them, before I could type the next line, the digital world has changed so fast and the line has diminished. Assume a sales person …
Digital marketing is growing leaps and bounds, as users of internet increased and data consumption in India has grown manifold due to telecom operators offering 4G bandwidth at very economical rates. To capture the minds of millennials, using video marketing will be effective and powerful strategy to promote your products and brands and increase your …
Video Marketing is Powerful Strategy for Brand Promotion Read More »
Digital Media in India, is expected to grow @ 25% over the next five years, while off-line media spend will be under 10% during next five years. Therefore, it is imperative for all the companies to focus on digital marketing to attract the consumers in India. With mobile becoming the preferred medium of internet access, …
In the digital era, a company can exist without a workplace but never without a digital space. This digital space, which is easily accessible at low cost, has made small companies to directly compete with large corporations in sky scrapers. There are 3 Steps for any company to compete with their counterparts. To have a …
