Digital Marketing

Digital Marketing. SMM

Creating a Social Media Calendar: Your Guide to Effective Planning

In today’s digital age, a strong social media presence is crucial for businesses and individuals alike. To ensure you’re making the most of your social media efforts, it’s essential to create a well-structured social media calendar. This blog will take you through the steps to create a social media calendar that aligns with your goals, …

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Data Driven Marketing Solution - Pathway.jpg

Pathway Social Media Case Study Discussion – Popular University in Bangalore (Data-Driven Approach)

Introduction Social media case studies We will see how publicity is one of the most important components when it comes to marketing. While traditional marketing relied on word-of-mouth publicity, the popularity of digital media and social media networks have completely restructured the good old marketing equations. Here is a case study of a Popular Arts …

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Time Management - Pathway Productions

Pathway Agency Tips on Time Management – How to Maintain Work-Life Balance?

Time is considered a separate entity in this universe. It is one thing that can’t be reversed unless you’re Barry Allen, the fastest man alive. Truth be told, I never understood this until my early 20s. This article will help you to understand the relationship between time & how are we using it. What can …

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Brand Image - Pathway Video Marketing Services

How To Grow Your Brand Image Using Video Marketing Services

Two friends, Dhruv and Dhanya, are on different roads of their business journey. Video Marketing Services – Importance of Brand Story Narration Dhruv is a popular face of the town, his toy store business preceding himself regardless of where he goes, but he understands that the setup isn’t sustainable. The target audience is shifting to …

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Power of Advertising

Best Campaigns Created by Advertising Agencies -Part 2

In continuation of our earlier article, Best Campaigns Created by Advertising Agencies -Part 1   An advertisement is one of the strategies used by companies to promote their sales. Not all ads attain their purpose. The following are the most creative campaigns by advertising agencies. The choice of the ad agencies was based on their reception …

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