An advertisement is one of the strategies used by companies to promote their sales. Not all ads attain their purpose. The following are the most creative campaigns by advertising agencies. The choice of the ad agencies was based on their reception by the public, the extent at which they captured the minds and hearts of …
Best Campaigns Created by Advertising Agencies – Part 1 Read More »
Coca-Cola is one of the most celebrated brands on earth, it’s known for developing some of the most creative and exceptional ads. Can artificial intelligence replace creative jobs? Mariano Bosaz, Coca Cola’s global digital director, wants to explore this alternative. Bosaz intends to start experimenting with automated ad narratives. This entails using bots for editing …
Will AI(s) Replace People Working in the Creative Space? Read More »
Advertising agencies have an important role to play in promoting a business. Even a small business may sometime need the help of an advertising agency to create and release attractive and effective ads in the correct media. This the reasons as to why you need to choose the right agency which can help make your …
What to Look For When Hiring an Advertising Agency Read More »
For your business to be effective today, you need to have a good way of engaging your current, new and potential customers. Gone are the days where customers are satisfied by just receiving a postcard in the mail or even just a simple email to their inbox. Customers want something that tells them all about …
Writing, singing, dancing, and acting (stage drama) are all inexpensive to perform, but cinema which combines all these art forms and films it on a camera is very very expensive. Why? Decoding film business needs understanding about the unique aspects of cinema and how it stands out from other business. Film Financing for making a …
National Stock Exchange of India (NSE), is a pioneer and one of the first institutions in India to commence e-commerce thro’ its paperless and electronic trading in India way back in 1994, when e-commerce was novice and this exchange today contributes to more than 90% of turnover in stock markets in India. From a turnover …
Government led Corporate Entity leads E-commerce in India in 1990’s Read More »
Defining Creativity Expressing the meaning in terms of etymology or root word may not be the best way to explain creativity. Let’s take a different route to understand creativity. We see hundreds of human creations and find some things really creative. Think of any one such instance when we feel it’s creative, there are some …
Digital Marketing offers an incredible scope to connect with the customers by the organisations across the industry, but only a handful of institutions have appreciated digital marketing opportunities and invested time, money and effort. Worldwide, we saw many countries allocating media spend budgets increasingly to digital works in excess of 40% as per survey by …
The content plays an important role in digital marketing. Better the content farther and quicker the reach. Therefore, the content creation and marketing has become pivotal to the digital marketing strategies. While planning for digital marketing, content creation should be never be an afterthought. Businesses should allocate required resources and budget for content creation. According …
Role and Importance of Content in Digital Marketing Read More »
