Two friends, Dhruv and Dhanya, are on different roads of their business journey.
Video Marketing Services – Importance of Brand Story Narration
Dhruv is a popular face of the town, his toy store business preceding himself regardless of where he goes, but he understands that the setup isn’t sustainable. The target audience is shifting to a digital approach, and he deems it essential for his business to transform its marketing approaches as well. Video Marketing Services makes it easy for your brand to narrate your story to the target audience in an easy way.
On the other hand, his dear friend Dhanya is a fresh, new face to the entrepreneurial journey, looking to build a real estate business from the ground up. The brand needs to cut through the noise and reach the audience through a stellar brand story!
How does their storyline differ, and what should they do to make their journey unique and successful? Let’s find out!
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A Story worth telling to your Audience – Pathway Services
Dhruv feels that the audience is bombarded with numerous options online. Even with the immense brand popularity, a seamless brand transition is essential to ensure that the audience shows the same amount of love and following as before.
Dhanya is always scrolling through social media, analyzing her competition and how well their digital marketing approaches reflect directly on sales. She declares that they both need to seek external help who will paint a story for the brand in an impeccable way to captures the audience’s attention.
All that is left for them to do is find the right agency!
Dhruv and Dhanya meet Pathway!
The pathway is the magic bean both Dhruv and Dhanya were searching for. With the array of our services ranging from website development to video production, we make it a point to ensure that your business drives a following. The digital marketing journey, although continuous, can be segregated into different levels, like an engaging game.
Website, the Centerpiece of Digital Presence
A business website is a magnet that attracts all the business activities and interactions. An aesthetically pleasing yet responsive website for Dhanya gives the perfect cornerstone to begin her digital journey.
Alternatively, Dhruv holds his fort in a rocky step, with a website that doesn’t yield the desired result. Pathway offers a full-scale revamp of the legacy website to a sleek, contemporary website that is easy to maintain and upgrade.
Clearing level 1 gives both the businesses the opportunity to establish a digital presence and continuously work on building it further.
The Journey to a Full-Scale Digital Marketing Approach
Once the website is up and running, deriving a solid digital marketing strategy that resonates with brand goals and delivers innovative strategies covers the second level. We will design a strategy that showcases brand products and glorifies the brand!
Pathway Digital Marketing Services
Dhanya’s goals should begin his marketing process aligned with building awareness of her brand by identifying the target audience and deriving a full-range digital strategy – between visually captivating images, creative videos that are relevant to the audience at different points of the buyer journey, the strategy covers them all in one umbrella.
On the contrary, Dhruv has a well-regarded brand in the industry. The brand focus lies on building a far-reaching digital presence, so it’s easier for their audience to find them. The digital map will also encompass a brand-new audience who were inaccessible till now.
- Content that is easy to consume
The future of digital marketing belongs to video marketing services! It consumes less of the user’s time while holding the window to provide extremely entertaining, eye-popping content!
Considering Dhruv’s brand, a campaign that finds a way to humanize the toys, turn them into beloved animated characters and create crisp, short 2D animation Video Services in Chennai will imprint amazingly on the audience and reflect positively on the brand.
Virtual Tour Production in Chennai (360 Degree Video Production)
Similarly, a campaign that exhibits their residential or commercial projects with sleek, elegant virtual tours and corporate videos promotes Dhanya’s brand efficiently. We choose the story that befits and glorifies the products and services in the best way possible.
- The Blueprint of your Path to Glory
The digital marketing strategy varies with the position of the brand in the market.
Brand Promotional Video Services
Dhanya’s activities in social media should align with creating awareness about the brand. We improve the identity with every post, carrying out a singled-out brand aesthetics in terms of color theme, voice, and tone of the brand. It allows the audience to map the posts seen on different platforms and relate them to you.
Dhruv’s marketing efforts do not limit to consistent posting. We use our expertise in ad management to target various geo locations and monitor the ads closely to ensure that they meet the set KPIs and other metrics. We also leverage our connections to collaborate with niche-specific influencers to run effective campaigns that will allow you to target maximum interested audiences.
The consistency and lateral marketing efforts have worked in their favour, driving engagement, interaction, audience, and sales. As far as the game is concerned, mission accomplished.
Whether you are a Dhanya or Dhruv or a brand owner with a completely different vertical, Pathway Productions, true to its name, serves as an illuminated pathway that leads to the path of increased marketing, ultimately resulting in better returns. We can be the magic beans of your business!
